Monday, March 31, 2008

The Yellow Ribbon Fund


The Yellow Ribbon Fund was created in early 2005 to assist our injured sevice members and their families while they recuperate at the Walter Reed Army Medical Center and the National Naval Medical Center. Our mission began when the father of an injured Marine introduced two of our volunteers to staff at Walter Reed and Bethesda Naval and they told us what needs were not met by other donors.

Every day, our wounded servicemen and women return from combat, many to long-term rehabilitation at Walter Reed Army Medical Center and Bethesda Naval Hospital. Beginning in late 2004, over 500 individuals and businesses in the Washington Metropolitan Area donated funds to help these service members and their families. In February, 2005, we created the Yellow Ribbon Fund specifically to welcome them into our community through Yellow Ribbon Fund volunteers--friends who care.

Every day the Yellow Ribbon Fund hears of service members and their families who can use our assistance. We do our best by offering free car rentals, cab vouchers, hotel rooms, apartments, job mentoring and internship programs and free tickets to cultural and sporting events. It is the generosity of our friends and donors that makes this possible. We often hear from the families of how we have helped makes their lives easier in difficult and stressful circumstances.


This article is PR related because there is such a current emphasis on the war in Iraq. This charity assists veterans who are either homeless or less fortunate than they deserve. The war has always been a major issue because it affects the entire coutry. There are reporters in Iraq and other countries gathering information on the war for the U.S. to distribute in some form of media. The citizens of the U.S. depend on this information to perceive the situation in a foriegn country. This organization is benefiting many through caring and respectfulness.

Tuesday, March 25, 2008

Fall Music Festival & Celebrity Golf Classic

Please join us next year for the
22nd Annual B.R. Cohn Charity Events
Fall Music Festival & Celebrity Golf Classic
October 3rd through October 6th, 2008

B.R. COHN CHARITY EVENTS RAISES $300,000
FOR LOCAL SONOMA CHILDREN’S CHARITIES AND
NATIONAL VETERANS FOUNDATION

We are excited about this years fall music festival and are currently in the process of booking the line up. Once confirmed we will post it here along with on-sale dates and ticket prices. Tickets will be available through our website, Ticketmaster and in our tasting room. All wine club members will receive an email announcing information as it comes available and will be offered a pre-sale on VIP, Auction dinner and golf tickets to purchase. Please check back for updates.

In what has become one of the largest annual fundraisers by an individual winery in Sonoma Valley, Bruce Cohn and B.R. Cohn Charity Events distributed $300,000 to a variety of charities today during a luncheon at the B.R Cohn Winery in Glen Ellen. The proceeds were generated by the 21st Annual B.R. Cohn Charity Events Fall Music Festival and Celebrity Golf Classic. The two concerts on September 29-30, the Golf Classic on October 1, and the live auction/dinner on September 28 raised a record amount of money for both local charities and veteran’s services. In just three years, the winery has raised over $1,000,000 in donations for numerous charities.

The proceeds are earmarked for the Sonoma Valley Mentoring Alliance, the Sonoma Valley Hospital Foundation and the Boys and Girls Club Valley of the Moon, as well as the National Veterans Foundation, an organization that Bruce Cohn and the Doobie Brothers have supported since 1987.


This event is PR related for the fact that it is a celebrity golf tournament, therefore the public eye is interested in the outcome of the tournament as well as the proceeds that will be donated to the Sonoma Hospital. This event shows promise in making a difference in the lives of children.

Sunday, March 16, 2008

SMX Social Charity Event sponsered by Best of the Web

"Best of the Web & IMNY Charity Bash Raises $5,000 for the Leukemia Society!"

On Monday October 15th, 2007 Best of the Web, together with the Internet Marketers of New York, hosted the first SMX Social Charity Event Blow-Out raising money and awareness for the Leukemia & Lymphoma Society. The event was a huge success thanks to a great turn-out from the SMX Social Media Conference attendees as well as local NYC area internet marketers who made a point to come network with the influencers in our field. With more than 85 event attendees each contributing $40 to the cause and supporting an exciting raffle and prize drawing, we were able to raise a total of $5,111 that was directly contributed to the Leukemia & Lymphoma Society. Amidst the backdrop of a beautiful fall evening in downtown New York City, the drinks were flowing, the energy was high, and the people were happy – some industry veterans even took the opportunity to show their “softer” side.

"This was our best fund raiser to date – bar none" says Brian Prince, CEO of Best of the Web. "We were able to rally the movers and shakers in the social media space to help promote awareness and attendance to this event. It was a tremendous team effort, and we thank everyone who stepped up to help us raise the stakes for such a worthy cause." Special thanks go out to Greg Niland for organizing, promoting and hosting the event, Chris "The Czar of Social Media" Winfield of 10e20 as well as to Marty Weintraub of aimClear for championing the cause in a major way – in fact, Marty’s poignant and touching post on his own battle with Stage 3B Lymphoma was the spark for the rally cry heard around the blogosphere to attend and support this worthy event. "The funds raised tonight will help the Society fulfill its mission - funding research for cures and helping patients and their families as they go through their cancer journey," said Michael Osso, Executive Director of the New York City chapter of The Leukemia & Lymphoma Society.

So a big thanks to all who helped organize, promote, and ultimately attended this historic event – it was a case study in using social media to increase awareness and better humanity – all in the name of having a great time with good friends and making the world a better place. At Best of the Web, we can’t wait until the next event to be held during SES New York 2008.


This event is PR related because the event was coordinated with the Internet Marketers of New York and is benefiting the Leukemia and lymphoma society. This event was publicized in the fall and included 85 attendees. The event was a great success that was concluded with raising over $5,000.


http://botw.org/helpcenter/smx_charity.aspx